The story
How I got here
I've spent my career translating big ideas into something people can actually engage with - first in global programs, now in AI.
2015 – 2019
Making global programs people actually engaged with
At Tourism Australia, I built and scaled programs designed to engage global audiences.
Program design · Storytelling · Making complex initiatives accessible
- Launched an award-winning educational platform for the U.S. and Canada (47% YoY growth)
- Created the organization's first global Ambassador Program (800% growth)
- Supported major campaigns, including work tied to a Super Bowl campaign
2019 – 2024
Expanding into strategy, operations, and high-growth environments
Through independent consulting and in-house roles, I worked across communications, operations, and strategy.
Turning ambiguity into structure · Ideas into operational systems
- Fractional CMO for an AI/ML startup (clients included NASA FDL-X and Percipio Health)
- Built and scaled operational systems at Spring Health during rapid growth (team scaled 3x)
2024 – present
A deliberate pivot into Responsible AI
I intentionally shifted into Responsible AI, participating in leading programs including BlueDot Impact, the Center for AI Safety, and ENAIS.
Now, through Human in the Loop Studio, I design programs, content, and experiments that help people understand and shape the AI systems they interact with.
Making AI accessible, understandable, and human-centered
Now, through Human in the Loop Studio, I design programs, content, and experiments that help people understand and shape the AI systems they interact with.
